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What's my best performing media channel?

Trusted by leaders at 100+ global brands to power $13B+ in commercial decisions.

  • Optus
  • Samsung
  • Hershey's
  • ING
  • Seek
  • Lion
  • Youi
  • BOQ
  • Asahi
  • KIA
  • Turo
  • New Zealand Tourism

Move beyond measurement.

Enterprise leaders need to know more than "what happened" last quarter. Mutinex is the growth engine that removes the complexity, cost, and time of legacy MMM. Get the entire picture to defend budgets and lead the growth story in any room.

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Your Growth Answers Platform

DataOS GrowthOS MAITE

Data Platform

DataOS

Easily connect thousands of disparate data points and structure them for marketing mix modeling in seconds.

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Modeling Platform

GrowthOS

A world-class operating system for growth with the granular insights that empower marketing teams to make their best decisions.

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Decisions Platform

MAITE

An AI consultant in your pocket, ready with instant analysis and recommendations.

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Customer Stories

Trusted by marketing leaders

"With Mutinex, we're making decisions with confidence, and at a speed we never thought possible"

Richard McCrae

Head of Media & Digital Marketing, One NZ

"Mutinex GrowthOS is empowering for businesses. It builds belief — you can see the impact of your actions"
Megan Coutts-Quinn

Megan Coutts-Quinn

Group Head of Consumer Experience, Asahi Beverages

"MMM now delivers greater value, shaping both macro-level strategy and micro-level decisions."
Blake Rand

Blake Rand

Group Head of Insights, Domino's

New Agentic MMM

Your MMM. Built in a day. Not a quarter.

Raw data to production-grade model in under 24 hours. No consultants. No data engineering.

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Whitepaper

Is Your Organization Measurement Ready in 2026?

A CMO's guide to modern measurement, governance, and optimization.

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Open Source

The Open MMM Validation Framework

The first standard for fair, transparent MMM testing. Evaluate any vendor with confidence.

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From the blog

News and insights

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Introducing Campaign Varying MMM — go beyond the channel

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Top 5 tips on becoming a commercial marketer

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The other challenges facing marketers and their budgets — why ruthless prioritization beats cost-cutting

Turn insights into action today

See how Mutinex helps marketing teams make smarter investment decisions, faster, with confidence.

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Trusted by Domino's, Optus, Asahi, One NZ, and 90+ more brands